Connecting people with their beautiful outdoors and local businesses

This visitor economy project was developed and funded jointly by Broadland District Council and South Norfolk Council to:

• promote local business prosperity
• increase wellbeing across our communities
• inspire people to discover more

We are promoting South Norfolk and Broadland through six themed walking area inspired by major routes. This aims to engage and support both our communities and businesses.

Our goals

• Boost healthy lifestyles
• Showcase local businesses
• Build a network and collective
• identity for our businesses
• Share best practice
• Inform future work

It starts with walking

• Walking aligns with Visit East of England objectives
• Creates distinct marketing identities for each area
• The plan is to build on walking and add trails with different themes such as canoeing, heritage and more

Benefits for businesses

• Featured on a new visitor website with individual logins
• Opportunities for networking, training, and marketing support
• Inclusion in campaigns and collections (e.g. Let’s go Walking, Cycling, Fishing)
• A voice within regional tourism strategy
• Business engagement
• Help with onboarding for listings and campaigns

A business invitation

Promote your own business by becoming part of this initiative to connect people, places and businesses. To find out about participating email lets.go@southnorfolkandbroadland.gov.uk